COMBATING AD FRAUD: A COMPARATIVE GUIDE TO DETECTION & PREVENTION

The digital advertising landscape is constantly evolving, presenting new challenges and opportunities. One persistent threat that plagues the industry is ad fraud, that encompasses deceptive practices aimed at fabricating ad impressions and clicks. This can result in significant financial losses for advertisers and erode trust in the digital ecosys

Banner ads are a ubiquitous form of online advertising that typically appear at the sides of web pages. These rectangular advertisements present image-based content to attract visiting customers. Banner ads are known for their extensive visibility and power to consistently advertise products or services. They commonly incorporate attractive designs